A recent Newsweek article, Take This Blog and Shove It!, makes the argument that crowdsourcing and interactivity on the web is dying. It calls Wikipedia’s drop in contributors a ‘tipping point’ in the history of the web, stating that “Even the Internet is no match for sloth.”
Quoting a recent Pew study that the number of bloggers in the 18-24 year old range has declined by half from 2006 to 2009, the authors argue that this is evidence that “many of them would rather watch funny videos of kittens or shop for cheap airfares than contribute to the greater good.” They acknowledge that there has been a large shift to Twitter, but then state that, with “50 million tweets per day…as many as 90 percent of tweets come from 10 percent of its users according to a 2009 Harvard study.” In addition, the authors describe a decrease in commenting by Internet users along with ploys that various sites have introduced to increase interactivity by users.
I agree with the authors that at the dawn of the interactive web there was a feeling that it was a great democratizing force and that it allowed for everyone’s voice to be heard, so people were excited to contribute. However, they claim that ‘ennui’ is the reason why interactivity on the web has decreased.
There are a few factors at play here.
Cliff Lampe‘s insight, as quoted in the article, that there are more sites competing for our attention plays a huge role. With so many places to have our voice heard, contributors are stretched thinner than ever. However, the decrease in the number of bloggers in that age range just means that most bloggers are older, professional bloggers and that perhaps (gasp!) the format that people use to express ideas and opinions might be evolving or that people can’t be forced to comment on content that is irrelevant or poorly written. I have seen 3 or more pages of comments on articles about charter schools or government policy, never mind the pages of mindless comments on YouTube videos.
As for crowdsourcing, I have crowdsourced ideas at least a dozen times just this month. I had 88 responses to my survey on technology tools people planned on using during the first week of school. South by Southwest crowdsources its panelist proposals each year and every week the #edchat discussion topic is decided by an online poll.
A couple of other things came to mind.
Should we be worried about the idea that we will return to being web content consumers? We should teaching our students how to harness the power of the interactive web to make sure it survives, grows and evolves. Our students hold the future of the web in their hands.
We need to explicitly teach our students how to use the Internet for more than cute kitty videos and shopping and we need to accept the fact that the web is a fluid, constantly evolving organism that is only in its infancy. The web that our students will use when they are adults is something we can only imagine in our wildest dreams. They need to be an integral part of its future.
There are many other details in the article to reflect on, and I suggest you give it a read, even if you don’t agree with its slant or conclusions.
Feel free to leave any comments on the article or on my musings below.
photo from Hannes Treichl on Flickr